For example: do you want to drive traffic to your website or shop? Capture leads? Reward customers and build loyalty? Encourage repeat purchases?Īs you can see, there are more than a few marketing objectives for which a Spin the Wheel promotion will be appropriate. What’s more, the way a Spin the Wheel promotion is configured will determine which objectives it is likely to achieve. This might come across as quite obvious, but different marketing objectives require different strategies. Having said this, go over the necessary considerations and steps to take to create a successful online Spin the Wheel promotion.ĭefine your Spin the Wheel promotion marketing objectives This popular game is in itself simple and straightforward, but that does not mean that simply setting up an online Spin the Wheel as the centerpiece of a promotion will automatically make it a successful one. And so, the cumbersome, big, heavy wheels are becoming digital and have made their way into the digital marketing world as a very popular and convenient element of gamified promotional campaigns. Choose the right platform to manage your Spin the Wheel promotionĪs the world and daily life become ever so digital, so do these timeless classics.Choose the channels to share your Spin the Wheel promotion.Define the prizes and their distribution.Objective: Reward customers, build loyalty, and encourage repeat purchases.Define your Spin the Wheel promotion marketing objectives.
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